Monopoly GO!
Client: Scopely
Platforms: Android, iOS
Release Date: 11 April 2023
Everyone’s favorite board game is back, now on your mobile phones!
We are proud to have worked with Scopely to bring this classic board game to the digital world, making it accessible to millions of players around the world.
Services Provided
Animation
Concept Art
3D Modeling
Rigging
Texture
The Challenge
While many may associate Lemon Sky with AAA game titles, our artists were thrilled with the notion of creating these art pieces that were stylised and allowed them to push their boundaries when it came to creativity and art style.
In reimagining the game, our artists had to take on a completely new outlook. The world of games, even mobile games, are starting to take diversity and inclusion as a key element when it comes to building their digital universe. And what better way to implement this than with the game art which we at Lemon Sky are extremely passionate about?
The Creative Process
While over 60 artists worked on the game, from Boardwalk to Park Place, the excitement when working with Scopely on bringing the game’s iconic locations to life stemmed from the brainstorming sessions, discussing concepts and ideas.
“We are not just artists, we are thinkers”, was how one of our artists described the process and creativity that entailed in putting together their minds and skills for this game. What one sees in the end and how it affects players when playing the game has a lot to do with the thought process that goes into creating the final art piece. And we are proud of the work we have put into Monopoly GO! to help create that final feel.
Artists were thrilled to be challenged with the task of thinking about characters and how they should be diverse and represent communities from different cultures, ethnicities and backgrounds. Briefs like this help artists expand their horizons not only when it comes to art but also in terms of perspective.
With games more and more becoming a huge part of our daily life, it is comforting to know that developers take things like diversity and representation into consideration. Look out for the multitude of characters we had so much fun creating and getting to know.
MONOPOLY © 2023 Hasbro
The Results
Monopoly Go! is now lauded as an unprecedented success, being the fastest mobile game to hit $3 billion in worldwide gross revenue. We are proud to have contributed to Scopely’s reimagining of this widely beloved boardgame with assets such as themed game boards, environments, landmarks, citizens, maquettes and the board life system (BLS) which is a key part of the game.
Our favorite accomplishment was the sticker collections that players can unlock throughout the game. These quirky collectables of stunning 2D illustration-style graphics are not merely images, but rather a series of stories that can evoke a sense of nostalgia for those who have played the classic board game, or visited the cities the stickers are themed after.
The stickers come in a series of nine that subtly transitions in its complexity based on its sequence, level and storyline. While it may start out with just a simple monument or building, by the seventh to the ninth sticker you will be surprised with the variety and complexity that these tiny pieces of artwork can contain.
A big hearty thank you to Scopely not only for giving us the opportunity to work on this project but also for inspiring us to explore different outlooks together and allowing us to play a part in diversity and inclusivity in the game space!
Interested in working together to make your next project a success? Advance to GO and get in touch with us now! 😉
